Sales Performance Management (SPM) is a comprehensive approach to optimizing and managing a sales team’s performance and productivity.
It involves a range of strategies, processes, and tools to set sales goals, incentivize and reward salespeople, and improve overall sales effectiveness. Sales performance management typically includes goal setting, territory management, quota allocation, performance analytics, and incentive compensation. Sales performance management aims to align sales efforts with business objectives, maximize revenue generation, and enhance the efficiency and motivation of sales teams.